Rita Carlson of CENTURY 21 Beutler & Associates

Personal Profile

Rita is a dedicated and compassionate real estate professional with deep roots in both California and North Idaho. Her real estate journey began in 1997 when she obtained her California license to help her 20-year-old son buy his first home. Over the years, her passion for helping others has shaped her career, culminating in a proud milestone last year when her grandson-after completing his service in the Coast Guard-purchased his first home in North Idaho, becoming Rita's first "second-generation" client. She fondly refers to it as her "best sale ever," even though it was the lowest purchase price in her 26-year career. Rita's approach to real estate is driven by her belief in making a life, not just a living, through helping others. She specializes in working with first-time buyers, veterans, seniors, and investors, providing personalized service and expert guidance. A licensed agent in both California and Idaho, she has also managed her own investments in several states, giving her a unique perspective on the needs of real estate investors. Her commitment to excellence is evident in her dedication to ongoing education. While Idaho requires real estate professionals to complete 40 hours of continuing education every two years, Rita completed over 140 hours to ensure she offers the highest level of service to her clients. Beyond her professional achievements, Rita is a devoted wife, mother of two, and grandmother of ten. She is deeply involved in her community, with a history of volunteering as a substitute teacher, hospital aide, and Sunday school teacher in Southern California. In North Idaho, she continues to serve through church activities at St. Pius X and St. Stanislaus and is a former volunteer at the Life Care Center in Coeur d'Alene. A passionate advocate for Alzheimer's research, she has been North Idaho's top fundraiser for the Alzheimer's Association for five consecutive years. Rita's hard work, friendly demeanor, and family-oriented values make her an invaluable resource for anyone navigating the real estate market. Whether buying, selling, or investing, clients can count on her expertise, compassion, and unwavering commitment to their success.